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My Letter to Pinterest Regarding the New Company Accounts

Why I Don't Like the New Pinterest Business AccountsI do NOT believe that Pinterest is handling the new “Business Accounts” correctly and here’s the feedback I gave them. What do you think?

Hello – Please do not make us choose between our personal Pinterest and creating a business Pinterest. All the other major social media sites (Facebook, LinkedIn, Google+) have it set up where you have a personal account first, and then when signed in to your personal account you create a separate business page. From there we can post business related items without fear of our customers crossing over to see our personal items (unless we want that).

The way you’ve set up the company accounts, this makes it impossible. We either have to convert our already personal-item-filled account to a business account, or start a whole separate account, and log off, log back in, log off, log back in. I certainly do not want to have my “Aminals” or “Droolry” or “nomnomnomnom” boards on my business accounts. So instead I have to stay as a personal account and create business-related boards, and lose out on the branding opportunities available to businesses.

Please consider this seriously as I do believe my idea to be better for businesses large and small. Thank you!
Karen Clark

I wish I had also added something about how Pinterest is all about CREATIVITY and sharing ideas we want to keep for later or to discuss with our friends. Yes we like to save and share brands/items we like and yes it is nice to be able to go to a company’s boards and find even more goodies to save and share and discuss. But the way they are doing this I fear is going to ruin Pinterest for the users who enjoy it. It’s going to end up being a broadcast tool like Twitter has become, which takes all the fun out of it.

The suggestion I make in my Pretty, Pretty Pinterest! webinar is to continue to use a personal account but then to create branded or even group boards within your account. They accomplish the same thing without making you choose either a personal or a business account.


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  1. Jill McCarthy on November 16, 2012 at 8:59 am

    Great input. I personally love the business pages. I love that even though I run several businesses, my customers, clients, hostesses and more will see my likes and passions as well. I think they did a great job. Social Media is all about connection and getting to know people, now everyone that does business with me will know me on a personal level as well.
    Jill McCarthy
    Social Media Strategist and Kim Garst Apprentice.

    • Karen
      Follow me on Twitter: mybizpresence
      on November 16, 2012 at 9:03 am

      So do you have several business pages, with different Pinterest accounts where you log in with different email addresses or Twitter/FB accounts for each? Why not have one account and several branded boards for your different businesses? Seems like so much more work and time is money! LOL

  2. Amy Kinnaird
    Follow me on Twitter: amykinnaird
    on November 26, 2012 at 11:06 am

    I just have a personal account with one or two business related boards for now, so I am interested in your comments here! Most of my clients are local businesses, and it seems like those folks would want just a business account if they are bigger than a one-man shop. I can see a way for the business to incorporate some of their own interests in the same way that Barnes & Noble has a bookshelf labeled “Staff Recommendations.” But there could be boards for anything, not just recommendations.

    Thanks for voicing your opinion to Pinterest!
    Amy Kinnaird
    UnCommon Sense Marketing

    • Karen
      Follow me on Twitter: mybizpresence
      on November 26, 2012 at 11:12 am

      Yes definitely for businesses with more than 1 person it would be more appropriate but even then you can have personal accounts and then create a group board for the various staff to collaborate on, and therefore leverage each others’ networks if that is appropriate. I like that idea better as I fear Pinterest will turn into one big marketing mess if too many brands use it just to reach prospects/customers and not for personal reasons. The same thing happened to Twitter, it used to be so much better in my opinion. At least with FB the functions are separate which helps!

  3. Judy Orr
    Follow me on Twitter: JudyOrr
    on May 1, 2013 at 10:32 pm

    I just converted to a business account and my personal account did not get added to it. In fact, I cannot pin anything to my personal account any longer unless I log-in via Facebook or Twitter. I deactivated the business account with the thought of starting over with a new e-mail, but now I can no longer use that e-mail for my personal account any longer. I wrote to Pinterest so we’ll see if they help.

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on June 8, 2013 at 1:03 am

      Good to know – I’d be very upset!! It was a while ago when you commented, let me know if this got resolved. Good luck!

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